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Requisition ID:  5721

Marketing Manager (Sales & Leasing)

Responsibilities:

  • Conceptualize and implement marketing strategies, advertising campaigns and events to promote brand and properties for sales and lease – including residential, commercial, industrial and medical properties
  • Develop cohesive and distinctive marketing, advertising and communication materials for sales, leasing, retention and engagement purposes. 
  • Measure and report performance of all marketing campaigns and activities, and assess against goals (ROI and KPIs)
  • Build strategic partnership, soliciting co-promotional relationships with external partners and aggregators sites
  • Cultivate and manage strong relationships with property agents and their agencies through regular communications and activities
  • Manage and track marketing budget
  • Manage day-to-day function of the department, providing supervision to staff and report directly to Head of Marketing

Requirements:

  • Degree in Marketing or equivalent
  • At least 8 years of relevant working experience, preferably in multinational companies or real estate industry
  • A flair for copywriting, an eye for creative layout and visualisation
  • Possess strong media buying knowledge and have experience working with media agencies, covering print, OOH, digital and social media channels
  • Well versed with digital (SEO/SEM/Programmatic/DCO) and social media platforms
  • Able to deliver robust leads acquisition campaigns with detailed tracking and optimisation to improve sales leads and conversion success