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Requisition ID:
9102
Assistant Manager, Digital Marketing
Responsibilities
- To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment
- Conceptualise leads performance marketing strategy and manage execution SOPs end-to-end
- Plan and execute Digital campaigns, including but not restricted to Search, Display/Programmatic, YouTube/ video amplification, Google listings/ pins and Social Media advertising campaigns
- Measure and report performance of campaigns, and assess against goals across the conversion funnel from impressions to sales.
- Present campaign results to stakeholders
- Work with agency to identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure A/B tests and conversion tests
- Collaborate with internal teams to study and constantly optimise users' digital journey and experience
- Demonstrate leadership and guidance to partners and stakeholders on Digital marketing
- Share knowledge and train/ educate team members on Digital channels and strategy
- Evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with internal team members, agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEM, Social Media and display advertising campaigns
- Experience in identifying target audiences and devising effective digital campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of Google Analytics
- Experience in setting up and optimizing Google Adwords / Search 360 campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong powerpoint skills and ability to simplify complex concepts
- Knowledge of dashboarding solutions like tableau, Datorama and Data Studio would be advantageous