Assistant Manager, Digital Marketing

Responsibilities

• To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment
• Conceptualise leads performance marketing strategy and manage execution SOPs end-to-end
• Plan and execute Digital campaigns, including but not restricted to Search, Display/Programmatic, YouTube/ video amplification, Google listings/ pins and Social Media advertising campaigns
• Measure and report performance of campaigns, and assess against goals across the conversion funnel from impressions to sales.
• Present campaign results to stakeholders
• Work with agency to identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure A/B tests and conversion tests
• Collaborate with internal teams to study and constantly optimise users' digital journey and experience
• Demonstrate leadership and guidance to partners and stakeholders on Digital marketing
• Share knowledge and train/ educate team members on Digital channels and strategy
• Evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with internal team members, agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEM, Social Media and display advertising campaigns
• Experience in identifying target audiences and devising effective digital campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of Google Analytics
• Experience in setting up and optimizing Google Adwords / Search 360 campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong powerpoint skills and ability to simplify complex concepts
• Knowledge of dashboarding solutions like tableau, Datorama and Data Studio would be advantageous