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Requisition ID:  5629

Area Director of Sales & Marketing

Responsibilities

  • Responsible for Room and Catering Banquet sales of the hotel, as well as managing the effectiveness of Sales and Marketing Team. Lead and direct sales teams in meeting business objectives of the hotels.
  • Full understanding of SOP (standard operating procedure) of the cluster of hotels.
  • Budgeting for monthly rooms and banquet revenues, maximization of various market segmentation and its distribution channels.
  • Develop Annual Sales and Marketing Plan in accordance to budget approved by Management. Ensuring the overall effectiveness in implementation of the sales and marketing strategies.
  • Set sales targets for Sales Managers on a quarterly basis and monitoring the progress of individual sales persons. Monitor sales coverage through precise planning in sales territory of respective sales persons.
  • Produce Month End Report to Area General Manager, reporting on monthly achievements, action plans and forecast for the next three months, citing necessary strategies to be taken.
  • Supervise the corporate segment’s performance via on-the-job sales training, joint calls, entertainment, sales blitz exercises and participation in direct sales activities.
  • Service own portfolio of foreign accounts in line with division of overseas markets.
  • Conduct regular briefings with commercial sales team to update on sales calls, clients’ feedback and review problem areas.
  • Set and negotiate contracted rates for wholesalers, tour operators, travel agencies and airlines. Develop new oppotunities, review of accounts and promotional programs etc. Review and approve rates, upgrades and complimentary request from sales managers.
  • Responsible for day-to-day running of Sales & Marketing Department, authorizing on purchases related directly to operation of Sales and Marketing Department.

 

Requirements

  • Degree holder with at least 8 - 10 years of experience in a similar capacity
  • Acute business acumen with the ability to lead teams and drive results
  • Positive attitude, team player

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