Manager, Corporate Affairs

Responsibilities

The role covers public relations (PR) and corporate communications, requiring the manager to be responsible for nurturing a strong news media network; increasing awareness, as well as manage and influence public opinion through a variety of communication outlets to enhance brand or product awareness.  This includes advising Far East Organization’s business leaders and setting up protocols for communication. 

Main Responsibilities:
1.    Lead the planning and implementation of PR and communications initiatives related to the corporate brand and business unit brands to enhance the company’s brand awareness and corporate image
2.    Set up protocols, ensure good corporate governance, and tone of voice for all assets developed for corporate communications
3.    Develop and execute creative, engaging and effective PR campaigns through translating brand and key messages into media concepts and compelling stories
4.    Leveraging a variety of media channels to maximize the company’s brand exposure through press engagement, interviews, editorials, and listings where suitable
5.    Build strong and positive relationships with editors and journalists of traditional media, key newspapers and publications, influencers, KOLs, and other related parties
6.    Develop and/or edit news releases, speeches, articles and other press and editorial collateral and materials
7.    Ensure crisis preparedness for the company. Support the development and implementation of crisis and issues management frameworks for the company
8.    Manage sensitive issues jointly with respective business groups and overseas offices to protect the reputation of the company and the employer brand
9.    Advise business groups on PR and communication campaign development and execution for a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
10.    Managing external PR and communications agencies
11.    Analysing and reporting results of PR campaigns & initiatives

Leadership Responsibilities
1.    Able to offer sound guidance to key business stakeholders and company leaders in corporate PR 
2.    Establishes direction/ objectives for the team, trains and monitors team members’ performance.
3.    Cultivates and nurtures the growth and development of team members.

Requirements

1. Degree in Public Relations, Mass Communications, or related fields 
2. Minimum 10 years’ experience in public relations and corporate communications / crisis communications. 
3. A solid understanding of the media landscape. 
4. A strong network of PR and media contacts. 
5. Exceptional verbal and written communication skills  
6. Excellent presentation and interpersonal and stakeholder management skills to engage diverse audiences with ease 
7. Experience in PR agency and/or real estate industry will be an added advantage