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Requisition ID:  11722

Market Insights Executive

Responsibilities

Market Studies & Analysis

Monitor and analyze *residential sales performance of competitor projects with reporting as follows:

  • New launch residential sales performance and Agent’s Commission
  • Creative sales package(s) introduced by Developer(s)
  • ABSD remission timelines of competitor projects
  • Government land sales provisional tender closing results

*Extension of coverage to Commercial and Industrial market segments

Product Development and Feasibility Studies

  • Spearhead initial product positioning of the development to direct projects and consultants to develop a product that is aligned with market demand and trends
  • Provide market feedback to the Management regarding competitive offerings, customer needs, demands and work closely with Development Projects team to generate product development ideas for new product launches
  • Product development driven by data analysis of competitor projects such as product provisions, fittings, and market trends
  • Provide proposals on intended unit mix, sizes and detailed review of layouts guided by salability and market benchmarks 
  • Analysis of competitors’ pricings and provide proposal on selling price of intended product conceived
  • Far East Organization Vacant Land bank review (work closely with Finance and Development Projects to identify potential sites for redevelopment for sales launches)
  • Provide support to Directors to evaluate new development/ redevelopment opportunities in Government Land Tenders and private enbloc market

Sales Development

  • Develop tool kits (Unique product attributes, property market information) to equip Sales team with relevant information to conduct all sales-related functions at sales galleries
  • Equip sales team with Market updates and competitor sales launch activities
  • Conduct monthly market review and performance benchmarks
  • Adhere to all statutory requirements

Requirements

  • Diploma or Degree in Real Estate, Marketing, Business Administration, Data Analytics, or equivalent
  • Preferably with at least 1 year of experience doing research work
  • Resourceful with good communication and presentation skills
  • Analytical and able to draw insights from data for improving sales/ product development strategies and solutions
  • A good understanding of the challenges facing the local property market will be an added advantage