Requisition ID:  11881

Assistant Manager, Corporate Affairs (Public Relations)


  1. Implement effective campaigns and strategies for key launches, including pitching of stories. This may include public communication plan linked to business initiatives
  2. Manage media queries and interview requests, including managing incidents and sensitive issues, jointly with team lead and respective business units to promote or protect the reputation of the Organization. For instance, drafting of holding statements, FAQ and briefing documents.
  3. Liaise and engage with internal stakeholders, including Top Executives, to identify and address their media and communications needs with the appropriate initiatives.
  4. Foster relationships with key media contacts and influencers to drive and influence media coverage and exposure
  5. Ability to manage agencies to drive business outcomes.
  6. Support the development or enhancement of the issues and crisis preparedness / management framework
  7. Build corporate brand through award submissions and create publicity opportunities through award wins
  8. Lead in PR monitoring and measurement including measuring and tracking the value of and return on PR and communication initiatives. Monitor, analyse and communicate PR measurement
  9. Support the enhancement of corporate communication guidelines and ensure good corporate governance and tone of voice for assets developed for business groups.  This could include assets and activities such as spokesperson and/or media training, collaterals, events, speeches, presentations, and digital assets


  1. Degree in Public Relations, Mass Communications or related fields
  2. At least 5 years of experience in public relations, corporate communications / crisis communications or related fields.
  3. Skilled communicator; excellent verbal and written communication skills  
  4. Fast and eager learner with the ability to solve problems independently
  5. Good understanding of the media landscape
  6. Strong presentation, interpersonal and stakeholder management skills to engage diverse audiences with ease 
  7. Team player who values building strong working relationships with stakeholders and colleagues at all levels within the organization and with external vendors
  8. Experience in real estate industry will be an added advantage