Senior Retail Marketing Manager (Digital)

Responsibilities

• Develop digital marketing strategies and plan digital marketing campaigns, including web, SEO/SEM, email social media and display advertising.
• Lead integrated digital marketing campaigns from concept to execution
• Provide leadership to Digital Marketing team
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the data insights
• Evaluate end-to-end customer experience across multiple channels and customer touch points.
• Engage campaign marketing team to ensure consistency of message, alignment of goal for a complete customer experience O2O.
• Work with supporting teams (Group IT – Digital Lab) and external vendors for the enhancement of the application
• Maintain our social media presence across all digital channels
• Manage and track marketing budget

Requirements

• 8+ years of marketing experience
• Good hands-on experience in leading and managing campaigns, CRM programs, and social media marketing
• Strong analytical skills and knowledge of reports in Excel, Google Data Studio, Facebook Ad Manager, etc