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Requisition ID:  7767

Senior Retail Marketing Manager

About Far East Malls

The Far East Retail Business group of Far East Organization manages nearly 1.5 million square feet of leasable retail space in Singapore, each reaching out to different shopper segments catering to different needs. With over 30 years of experience in the retail and commercial sector, Far East Organization has become a pioneer of progressive, first-to-market concepts. Its malls are located in quality regional centres as well as inspired destination locations, ensuring that Far East Malls enrich the communities it operates in through its retail places. Its key malls are Clarke Quay Central along the historic Singapore River, Square 2 in Novena and Orchard Central in the heart of Orchard Road.

Responsibilities

    • Own and manage customer relationship management (CRM) programme to drive acquisition, engagement, and retention of members through the entire customer journey
    • Lead marketing initiatives (online and offline) that drive key metrics for awareness, engagement, and member acquisition
    • Develop effective and efficient end-to-end campaigns to drive awareness, engagement, conversion, and retention
    • Oversee, manage, and approve advertising and promotional materials
    • Collaborate closely with internal Business Units to refine customer experience, improve processes, and deliver successful outcomes
    • Build strategic relationships and partner with key/cross-industry players, agencies, and vendors
    • Own marketing analysis, reporting, and optimization to derive consumer insights to drive effective marketing initiatives
    • Provide actional insights to advise the management team on marketing initiatives
    • Prepare and monitor marketing budget vs expenses on a monthly and annual basis

Requirements

  • 8+ years of marketing experience 
  • Good hands-on experience in leading and managing campaigns, CRM programs, and social media marketing 

  • Strong analytical skills and knowledge of reports in Excel, Google Data Studio, Facebook Ad Manager, etc