Assistant Manager, Digital Marketing (Sales & Leasing Group)

About Us

Far East Organization is a Christian Enterprise, which develops real estate and operates businesses by serving with grace, love, integrity and honesty. Together with its Hong Kong-based sister company Sino Group, they are one of Asia’s largest real estate groups, with operations in Singapore, Malaysia, Australia, Japan, China (Mainland and Hong Kong) and USA. 

Far East Organization is the largest private property developer in Singapore, having developed over 780 developments across all segments of real estate including 55,000 private homes in Singapore since its establishment in 1960. Far East Organization includes three listed entities: Far East Orchard Limited, Far East Hospitality Trust and Yeo Hiap Seng Limited. 

Far East Organization is the winner of 14 FIABCI World Prix d’Excellence awards, the highest honour in international real estate. In 2022, Far East Organization is listed as top 50 of The Straits Time’s Singapore Best Employers Study. We believe in taking care of the total well-being of our people as they grow with us. We nurture a community where talent is developed and recognised, innovative ideas are encouraged, and achievements celebrated. 

Our health and well-being benefits provide physical, mental and spiritual support to our people and their families. In addition to annual leave, performance bonus, medical and insurance coverage, you can anticipate the provision of birthday leave, birthday benefits, family care leave, flexible benefits, staff rebates at F&B outlets, and special rates at our hotels, both locally and overseas. We empower you in your engagement with the wider community by providing varied activities to experience different opportunities to serve and contribute to the community.

About The Role

The incumbent will be an individual contributor in the Digital Marketing team within the Sales & Leasing Group of Far East Organization. He/ she will contribute to the overall digital marketing strategy of the Sales & Leasing Group, including day-to-day management of projects, social media campaigns, and optimizing the effectiveness of various digital marketing initiatives to achieve key objectives.
Far East Organization’s Sales and Leasing Group manages a large and diverse portfolio of quality real estate for sale and lease to suit different business and individual needs. The group’s portfolio comprises residential, office, industrial and medical units across the island with over 1,000 units for sale and 6.5 million square feet of lettable space. As Singapore’s largest private property developer and residential landlord, the group’s wide array of housing options seeks to serve the extensive needs of buyers and investors as well as the expatriate and local communities looking for long-term stays. 

Responsibilities

• To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment
• Conceptualise leads performance marketing strategy and manage execution SOPs end-to-end
• Plan and execute Digital campaigns, including but not restricted to Search (Google / Baidu / Bing / Yahoo), Display/Programmatic, Google listings/ pins and Social Media advertising campaigns (YouTube / Meta / TikTok / Wechat / Xiaohongshu / Douyin etc)
• Measure and report performance of campaigns, and assess against goals across the conversion funnel from impressions to sales.
• Present campaign results to stakeholders
• Work with agency to identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure A/B tests and conversion tests
• Collaborate with internal teams to study and constantly optimize users' digital journey and experience
• Demonstrate leadership and guidance to partners and stakeholders on digital marketing
• Share knowledge and train/ educate team members on digital channels and strategy
• Evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with internal team members, agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

About You

• Minimally 5 years of working experience in the digital marketing realm
• Demonstrable experience leading and managing SEM, Social Media and display advertising campaigns. Experience in managing digital campaigns for Greater China and Hong Kong markets would be an added advantage for this role. 
• Experience in identifying target audiences and devising effective digital campaigns that deliver results.
• Experience in optimizing landing pages and user funnels.
• Experience in managing marketing agencies to achieve key objectives
• A confident communicator to pitch ideas to internal stakeholders